Lanes ThinkPrime is planning to target — search volume
Our current 23-lane list, cross-checked against the Freightos Top 501 Searches report. Ranked out of 349 distinct lanes.
| Origin | Destination | Searches | Category |
|---|---|---|---|
| China | USA | 319,601 | Very High |
| China | Canada | 74,669 | High |
| China | UK | 72,926 | High |
| China | Germany | 47,254 | Medium |
| China | Australia | 41,720 | Medium |
| US | UK | 25,391 | Medium |
| UK | USA | 13,436 | Low |
| US | Australia | 10,052 | Low |
| India | UK | 9,965 | Low |
| South Korea | USA | 8,027 | Low |
| Vietnam | UK | 7,953 | Low |
| Japan | USA | 7,041 | Low |
| Taiwan | USA | 6,580 | Low |
| US | Germany | 5,990 | Low |
| Thailand | UK | 5,590 | Low |
| UK | Canada | 3,817 | Very Low |
| Canada | UK | 3,751 | Very Low |
| Turkey (TR-US)* | USA | 2,729 | Very Low |
| Taiwan | UK | 919 | Very Low |
| UK | China | 884 | Very Low |
| UK | India | 505 | Very Low |
Lanes we recommend adding — search volume
Candidate lanes not on our current list, surfaced by the search-volume re-analysis and confirmed live on Freightos — real competitor quotes and review-mined bookings, not just search noise.
| Lane | Searches | Rank | vs. current list |
|---|---|---|---|
| China → Netherlands | 32,514 | #9 | Would outrank CN-DE |
| China → France | 25,121 | #11 | Above US-GB |
| China → Spain | 24,600 | #12 | Above US-GB |
| China → Italy | 22,417 | #13 | Above US-GB |
| Thailand → USA | 16,122 | #14 | 2.9x TH-UK volume |
| USA → China (backhaul) | 8,499 | #26 | Modest, but Exfreight already cheapest here |
Our recommendation
Data-led, not a like-for-like swap: keep what converts, deprioritize search volume with no realistic booking path, and add what the data supports.
Promote / add
- China → Netherlands, France, Spain, Italy — all rank above several lanes already on our list (US-GB, GB-USA), and Seabay/Foresmart review data confirms real NL/FR bookings, not just search noise.
- Thailand → USA — 2.9x the volume of TH-UK, which is already a live lane for us. Same origin infrastructure, bigger pool.
- Rail (CN-UK / CN-DE) — near-zero competition in live quote checks (only 1 seller returned a rail quote on CN-UK). Cheap to test, thin competitive field.
Demote / deprioritize
- UK → China, UK → India — bottom of the volume table (505–884 searches, rank 168–223 of 349). Low realistic ROI for rate-building effort.
- UK → Canada, Canada → UK, Taiwan → UK — all under 4,000 searches; effort-to-payoff ratio is weak versus the lanes above.
- CN-UK Air/LCL/FCL rate competitiveness — not a lane to drop, but current pricing sits above the top 3 competitors on every mode except Rail. Fix pricing before pushing more volume here.
Where ThinkPrime ranks right now
Live Freightos quote checks across three lanes: CN-UK and US-CN on 1,000kg / 2.16 cbm (Air/LCL) or 1×40' (FCL); BKK-USA air on 100/300/500kg. Pulled July 17, 2026.
CN → UK (main focus lane)
Air Behind
- Aver Logistics — £3,912 (485 reviews)
- Seabay International — £4,805 (1,900 reviews)
- Ring International-VN — £4,203 (15 reviews)
Sea LCL Behind
- Global Freight Management — £761 (264 reviews)
- Aver Logistics — £775 (485 reviews)
- UniPower Logistics — £824 (741 reviews)
FCL (1×40') Behind
- Seabay International — £5,514–£5,562 (dominant, 40/56 quotes)
- Ring International-VN — £5,470 (15 reviews)
- Shining Ocean (2 quotes)
Rail Open gap
- Aver Logistics — £1,515 (only seller returned)
US → CN via Exfreight (LA → Shanghai)
FCL (1×40') Cheapest
- Exfreight (direct) — $1,209.74
- Flexcargo USA — ~$2,051
- Freight Right — ~$2,567
Air No competition
- Exfreight (direct) — $1,565.67
- No other seller quotes this lane
LCL Cheapest
- Exfreight (direct) — $563.37
- Flexcargo USA — ~$1,487 (Freightos)
- Seabay International — ~$1,658 (Freightos)
Verdict Go
- Exfreight at or below every visible competitor
- Their own Freightos storefront under-lists (partial services, no LCL)
Thailand (BKK) → USA (Air)
Following the updated ThinkPrime Air Asia-US rate template (direct sell rates, no margin added). Live Freightos quote checks, 7 destinations × 3 weight tiers (100/300/500kg, 1 cbm). Pulled July 17, 2026.
| Destination | 100kg | 300kg | 500kg | Rank |
|---|---|---|---|---|
| New York (JFK/BOS) | £2,211.33 | £3,081.15 | £4,367.83 | #1 all tiers |
| Atlanta (ATL) | £2,193.40 | £3,124.70 | £4,567.00 | #1 all tiers |
| Dallas (DFW) | £2,172.02 | £3,041.96 | £4,264.87 | #1 all tiers |
| Los Angeles (LAX) | £1,992.40 | £2,753.41 | £3,951.91 | #1 all tiers |
| Chicago (ORD) | £2,158.47 | £3,027.94 | £4,284.09 | #1 all tiers |
| San Francisco (SFO) | £2,046.71 | £2,806.26 | £4,121.64 | #1 all tiers |
| Seattle (SEA) | £2,209.54 | £3,141.66 | £4,589.48 | #2 all tiers |
Reading: ThinkPrime is the cheapest air option in 18 of 21 checks. The only gap is Seattle, where ExFreight Zeta undercuts by roughly 5–6% at every weight tier (e.g. £2,091.33 vs our £2,209.54 at 100kg) — worth reviewing that lane's rate. Recurring runners-up across all lanes: ExFreight Zeta (strongest on West Coast/Seattle) and Seabay International (usually #2-3 on Midwest/East Coast lanes). IAD, LAS and HOU weren't checked — no BKK rate exists for them in the current template yet.
What competitor reviews say
Full review-history mining on Freightos seller profiles — country/mode of every booking, not just search demand. Answers: who's actually winning bookings, and where.
Share of reviewed bookings that are UK-bound
| Vendor | Reviews | Real specialty |
|---|---|---|
| Aver Logistics | 485 | Genuine UK specialist — Air, LCL, Rail |
| Global Freight Mgmt | 264 | Genuine UK specialist — Sea LCL |
| Seabay International | 1,900 | China→USA/Canada/Australia consolidator; dominant on FCL volume, UK incidental |
| UniPower Logistics | 741 | Sea LCL "Top Provider," USA/Canada-weighted |
| Ring International-VN | 15 | Vietnam-based, niche Air/FCL presence |
| Shining Ocean / Foresmart | — | Secondary FCL players, USA/Canada-weighted |
Reading: only Aver and Global Freight Management are real UK specialists. Everyone else showing up in a CN-UK search is primarily a China→USA/Canada/Australia consolidator for whom UK is 2–8% of volume — visible in the search, but not built around this lane. That's our actual competitive set on CN-UK.
Lanes reviewed per vendor — full breakdown
Re-pulled directly from each seller's complete Freightos review history (100% of reviews parsed per vendor, not a sample). Shows exactly which lanes their bookings cluster around.
Popular lanes — total reviews added up across all 7 vendors
| Lane | Total reviews | Category | Notes |
|---|---|---|---|
| China → USA | ~1,078 | Very High | Dominant — every vendor except the two CN-UK specialists is built around this lane |
| China → UK | ~565 | High | Our lane — mostly Aver (318) and Global Freight Management (172) |
| China → Canada | ~185 | Medium | Secondary lane for the USA-focused consolidators |
| China → Australia | ~85 | Low | Real but smaller, spread across Seabay/UniPower/Foresmart |
| China → Germany | ~61 | Low | Consistent small presence across most vendors |
| USA ↔ UK | ~51 | Low | Almost entirely Aver's book |
| China → Spain | ~6 | Very Low | Only Shining Ocean |
| China → Netherlands | ~5 | Very Low | Only Foresmart |
Reading: China-USA leads by booked reviews, not just search traffic — matches Section 1's search-volume ranking. China-UK is a distant second, but it's the one lane where we're not up against USA/Canada-first consolidators.
Aver Logistics 485 reviews
- China → UK — 318 reviews (66%)
- USA → UK — 25 reviews (5%)
- UK → USA — 19 reviews (4%)
- Canada ↔ UK — 10 reviews (2%)
- Taiwan → UK — 3 reviews (<1%)
Global Freight Management 264 reviews
- China → UK (all ports combined) — ~172 reviews (65%+)
- USA → UK — 7 reviews (3%)
- Remaining reviews also skew UK-bound with unparsed origin detail
Seabay International 1,900 reviews
- China → USA (all ports combined) — ~746 reviews (39%)
- China → Canada — 105 reviews (6%)
- China → Germany — 42 reviews (2%)
- China → UK — 42 reviews (2%)
- China → Australia — 27 reviews (1%)
UniPower Logistics 741 reviews
- China → USA (all ports combined) — ~250 reviews (34%)
- China → Canada — 50 reviews (7%)
- China → Australia — 43 reviews (6%)
- China → UK — 27 reviews (4%)
- China → Germany — 13 reviews (2%)
Shining Ocean 187 reviews
- China → USA (all ports combined) — ~56 reviews (30%)
- China → Canada — 23 reviews (12%)
- China → Spain — 6 reviews (3%)
- China → UK — 5 reviews (3%)
Foresmart Forwarding 60 reviews
- China → USA — ~20 reviews (35%)
- China → Australia — 10 reviews (18%)
- China → Canada — 7 reviews (12%)
- China → Netherlands / Germany — 5 reviews each (9% each)
- China → France — 2 reviews (4%)
Ring International Transport-VN — 15 reviews (too small a sample for a reliable lane profile)
China → USA (6), scattered single reviews across Vietnam→USA, China→UK, China→Germany, Taiwan→UK, China→Australia. Mode split: Express/FCL roughly even, one Air review. Directionally China-USA leaning, but with only 15 reviews this shouldn't be weighted as heavily as the other vendors.
Does the review data back up our Section 2 recommendations?
| Recommended lane | Search rank | Backed by review data? | Detail |
|---|---|---|---|
| China → Netherlands | #9 (32,514) | Weak but real | Only Foresmart shows it — 5 reviews (9% of its 60) |
| China → France | #11 (25,121) | Weak but real | Only Foresmart — 2 reviews (4%) |
| China → Spain | #12 (24,600) | Weak but real | Only Shining Ocean — 6 reviews (3%) |
| China → Italy | #13 (22,417) | Not confirmed | Zero mentions across all 7 vendors' full review histories |
| Thailand → USA | #14 (16,122) | Not confirmed | Zero mentions — Ring-VN shows Vietnam→USA, not Thailand→USA |
| USA → China (backhaul) | #26 (8,499) | Indirect only | No vendor separates backhaul direction, but China→USA is the single largest reviewed lane overall (~1,078 reviews) |
Reading: 3 of 6 recommendations (Netherlands, France, Spain) have thin-but-genuine booking evidence behind the search volume — small samples, but real. Italy and Thailand-USA rest on search data alone, with no corroborating review evidence from any of the 7 vendors mined. That doesn't make them wrong, just less proven than the other three. The US-China backhaul has no direct confirmation either, though it rides the same lane as the most heavily-reviewed shipment direction in the whole dataset.